Embrace blogging to engage, boost visibility, and drive traffic. It’s a vital tool for business success in today’s digital landscape.
Should You Have a Blog on Your Website?
There is clear evidence that more businesses are investing in website development with attention to layout, color schemes, navigation, and content. That’s important because your website houses the information you want your target audience to know about your business. However, if your website contains nothing but static content, then it’s really nothing more than an electronic brochure, which will attract very few visitors. That’s why you need a blog.
If You Build It (a Blog), They Will Come
Today, an increasing number of businesses point to blogging as their most important inbound marketing initiative. Many have experienced greater engagement with their prospects and clients and higher visibility among their target market.
There are two key elements in blogging that are responsible for this phenomenon: search engines and social media engagement.
Search Engines will find you
The search engines look for sites that frequently publish new content. When new content is posted, the search engines release their bots to crawl through your website. They’re especially attracted to high quality content that’s optimized for search engines (SEO-friendly). If they keep coming back, your rankings in the search engines will rise.
Blogs are social media mechanisms
If your blog is equipped with a social media publisher, it will automatically publish your posts on your social media sites, which creates opportunities for sharing among your social networks. That increases traffic to your blog and website, pushing it higher in the search engine rankings.
Other tips to ensure high traffic to your blog:
- Use images, graphs and charts to help convey your message and improve readability.
- Optimize your blog title and content. Using some basic Search Engine Optimization techniques will greatly improve your blog’s visibility.
- Make sure your message is targeted. Know your audience. If you are writing about what they want to know about, they will find you.
- Update your blog frequently. The more updates, the more often the search engines will find and rank you. We recommend publishing a new blog post at least monthly.
- Have your blog updates posted to your social media sites such as Twitter, Facebook, and LinkedIn
- Use a content management program to track visitors to your blog and their activities so you can determine which types of content are attracting more traffic.
If you don’t have the skills or inclination to write fresh and compelling content three or four times a month, partner with a freelance writer with knowledge or experience in your field. On freelance sites like Upwork.com you can find qualified business writers to write content in your voice for $50 to $100 per blog post. The results will be well worth the investment.
Recent articles:
Post-COVID Trends That Small Businesses Can’t Afford to Ignore - Small businesses must adapt to digital trends, customer expectations, and supply chain shifts to thrive and grow in the post-COVID commerce landscape.
Standing Out in a Saturated Market: Tips for Small Business Differentiation - Standing out in a saturated market takes clarity, creativity, and consistency. Define your niche, deliver value, and let your unique voice shine through.
Tightening the Belt: 10 Cost-Cutting Strategies for Small Businesses Facing Rising Expenses - Cutting costs and staying agile can help small businesses navigate economic challenges. Smart budgeting and strategic decisions ensure long-term resilience.
Five Steps Small Businesses Can Take to Increase Web Traffic - Boost web traffic with SEO, content marketing, social media, PPC, and email campaigns. Stay consistent, optimize continuously, and adapt to trends.
Retention 101: Keeping Your Best Employees in a Competitive Market - Retaining employees requires a culture of engagement, recognition, and growth. When leaders prioritize employee well-being, businesses thrive with loyalty and success.
Creative Ways to Overcome Labor Shortages in Your Industry - Creative solutions like tech adoption, flexible work, and investment in employee development help businesses overcome labor shortages and build strong teams.
Previous Articles:
- 2025 Tax Updates for Small Businesses: What You Need to Know
- Email Marketing Mistakes Businesses Must Avoid
- Why Community Engagement is Crucial for Small Businesses
- Adapting to E-commerce: A Guide for Brick-and-Mortar Stores
- Harnessing the Power of Customer Reviews to Boost Your Business
- Small Business Owners Need an Integrated Approach to Post-Pandemic Financial Planning
- How to Build a Strong Brand Identity on a Budget
- The Future of Remote Work: Tips for Small Businesses to Thrive
- Navigating the Gig Economy: Opportunities and Challenges for Small Businesses
- Sustainable Business Practices: How Small Businesses Can Make a Big Impact
- 10 Essential Free Tools for Small Businesses
- 7 Ways Small Businesses Can Benefit from AI and Automation
- How to Leverage Social Media for Your Small Business in 2024
- The AI Advantage: How Small Businesses Can Thrive in the Age of Intelligence
- Shielding Your Business: Essential Insurance for Risk Management
- How Outsourcing Can Help Your Small Business Grow
- Securing Your Data: A Cloud Security Checklist for Small Businesses
- Mastering Cash Flow: How Banks Empower Small Businesses with Cash Management Tools
- Optimizing Productivity for a Remote Workforce
- Digital Strategies: The Engine of a Virtual Distribution Strategy
- Attracting and Engaging Gen Z: The Future of Your Workforce
- Managing Cash Flow for Business Prosperity
- How to Position Your Bank as a Trusted Advisor for Small Businesses—And Why It Matters
- Business Owners Need a Complete Risk Management Plan
- Preparing Your Business to Borrow
- Is Your Business Prepared for Generation Z?
- Small Business Trends You Don’t Want to Miss in 2024
- Ideas on How to Improve the Customer Experience
- Do You Use Website Analytics to Learn About Your Customers’ Interests?
- 5 Strategies to Incorporate into Your Business for 2024
- The Benefits of Mobile Banking and Remote Deposit Capture
- Should You Have a Blog on Your Website?
- Best Practices for Protecting My Business Online
- Using ACH to Improve Cash Flow
- 10 Ideas to Help You Recruit New Talent
- How AI Could Improve Your Business
- Using a Small Business Loan to Expand Your Services
- Local, State, and Federal Resources for Your Business
- Security Essentials for Keeping Business Data Safe
- Leveraging Your Bank’s Cash Management Services to Improve Your Business
- When is the Best Time to Obtain a Business Loan?
- How Much Insurance Do I Need for My Business?
- Incorporating the Latest Merchant Services Technology for Your Business
- A Checklist for Getting Your Small Business Tax Compliant
- How Third-Party Data Can Help Target Marketing
- Is Your Small Business Taking on too Much Debt? Steps to Take to Pay it Down More Quickly
- Leveraging Digital, Direct Mail, and Social Media to Drive Business Customer Acquisition
- Businesses Should Plan Ahead for Year-End Tax Strategies
- Cash Flow Management Tips for Small Businesses
- Recruiting Top-Tier Talent in a Tight Job Market
- Sales or Marketing – Banks Need Both to Grow Revenues
- The Biggest Security Threat to Your Business
- How to Prevent Employee Fraud in Your Business
- There's Still Time to Claim the Employee Retention Credit. What is it, and How to Qualify
- Preparing Your Business to Borrow
- Insurance Essentials for Managing the Many Small Business Risks
- Employers are finding that remote work can be an effective way to increase productivity and lower cost
- Don't Let Your Business be the Next Ransomware Victim
- Taking Advantage of Bank Cash Management Technology
- How to Take Your Digital Marketing to the Next Level
- How Annual Assessments Can Prevent Fraud in Your Business
- How to Position Your Bank as a Trusted Advisor for Small Businesses - And Why it Matters
- Getting to Yes with a Solid Loan Proposal