Business Solution Driven

Communication / Social Media

The role of marketing is broader and more vital than ever. Promoting products is no longer enough. Positioning your Financial Institution as a provider of solutions requires ongoing contact with small business owners however, they want. Providing relevant information is the ideal way to have ongoing contact.

Customized and Proprietary Articles

SBR can write content for your Blog, Newsletters, LinkedIn, Twitter, Facebook and your other social channels. We can work with you to plan for, curate and create content exclusively for you based on your bank's business goals, audiences, and the actions you want customers and prospects to take. SBR learns your Financial Institution’s “voice“, and delivers a soft sell and/or incorporate your services.

We have a team of writers, each with unique specialties and years of experience. Content topics can include bank products and services, What’s Hot in Small Business, local events, healthcare, what's happening on Capitol Hill, timely news articles and many more. We can write specialty and involved content such as internal, customer interviews, and white papers.

Enhanced Website Content

Having a library of articles that can help an owner run and grow their business is a priceless competitive tool. SBR designs custom Business Resource Centers and Personal Finance Centers for Financial Institutions that are private labeled and can incorporate your products and services to impact cross-selling. The libraries include hundreds of articles: financial, sales & marketing, tools and much more. SBR updates the content and adds weekly and monthly fresh new articles.

Resource Centers are a great way to engage current customers and attract new ones. Choose from a variety of levels based on your specific needs, small business, consumer or a combination of small business and consumer. Depending on the resource center that fits your needs features could include

  • Business finance/management worksheets and tools
  • Regular columns by leading business experts
  • Localized content
  • Timely financial and business news content
  • Calendar of your Financial Institution’s events
  • Calculators and podcasts