|About Small Business Resources|
SMALL BUSINESS RESOURCES (SBR) is a boutique marketing company assisting Banks, Telecommunication companies, and leading Brands with customized programs for acquisition, retention and enhanced customer loyalty. Through our hands on and ROI based approach, SBR has built a marquee roster of clients in the small business and consumer marketplace.
In 1999 SBR started by leveraging our expertise in the small business marketplace. We contracted with key Banks & Telecommunication companies to build custom private label programs for their Small Business customers to enhance customer loyalty. Shortly afterwards, our clients challenged us, and requested we extend our focus and help them with cross sell programs and new customer acquisition. SBR enhanced its product offering, and today we help our clients with both online & offline, national and geotargeted ROI based acquisition & cross sell programs.
Several years later, SBR clients requested our assistance in the consumer marketplace programs. Duplicating our small business success SBR transitioned smoothly and effectively into the consumer marketplace. Our creatively executed programs and media integration have helped our clients acquire hundreds of thousands of customers, upsell & cross sell products, reduce churn, and meet their key objectives.
Today, SBR is one of the leading boutique marketing companies facilitating private label retention, loyalty, cross sell & new customer acquisition for Financial Institutions, Communication Companies, and leading Brands, marketing to small businesses and consumers. Our clients look to SBR to help grow their companies and assist in maintaining loyalty with current customers in a timely and cost effective manner.
SMALL BUSINESS RESOURCES (SBR): BANKING OVERVIEW
SMALL BUSINESS RESOURCES assists Financial Institutions with customized programs for acquisition, retention and enhanced customer loyalty. We work with Financial Institutions on a wide range of ROI Based programs that can be customized & bundled to help them meet their respective goals. We work closely with our clients to understand their specific needs and are able to create a unique solution for each SBR client.
ACQUISITION: We help Financial Institutions acquire small business customers cost effectively thru a variety of ebased marketing.
Pay Per Click, Dedicated emails, web based solutions (converting web traffic to leads for the branches), to off line marketing programs (New small business file) and direct marketing.
CROSS SELL: With the marketplace extremely Competitive, SBR works with our clients to help them cross sell Financial Programs such as Refer a Friend, Internet Banking and online bill pay, and cash management services to enhance profitability for each customer and deepen the relationship. SBR offers low cost, high perceived premiums that act as an inducement for customers to sign up. Our Business Resource Center and Personal Finance Center provide customer resources, as well as a great way to up sell financial products.
LOYALTY: SBR offers a variety of services such as Monthly Webinar series, Blogs, enewsletters, and content for Social Media sites.
Our services help our Bank clients communicate to their customers and share with them information on ways to run their Business or how to help them become more financially knowledgeable.
SMALL BUSINESS RESOURCES (SBR): Brand Companies
Here's how SBR will help you acquire new customers in a timely and cost-effective way. Our clients look to SBR to help them achieve their small business and consumer sales goals through an ROI based, integrated marketing campaign, both online and offline. We can serve as marketing, PR, creative, custom content, and strategic planning arm for our clients.
Pay Per Click: SBR Search helps you find potential small businesses and consumers who are searching for the best deals. We specialize in optimizing keyword-behavior to focus on qualified leads and the lowest cost per click.
Dedicated Emails: SBR Emarketing - Geo targeted B2B Solo Emails, eNewsletter Ads, and Website Banner Ads: Over 7 million double opt- in small business subscribers from over 60 targeted B2B enewsletters and 120 B2B websites.
Statement Inserts: SBR Inserts: Insert a special offer into millions of mailings to small businesses and consumers of Fortune banks, telecom companies, and others. We handle printing and shipping.
New Small Business List: SBR NewBizFilings: Each year SBR compiles more than 2 million new business filings with state and local government. SBR provides geotargeted and industry segmented direct mail lists so you can reach new businesses within days of filing. These companies are looking for your products and services. SBR provides the list or we will turnkey manage a direct mail program with your product offers.
Movers: SBR Movers provides records of movers that are moving within, and into a zip code radius of our clients' locations. SBR provides the list, or we will turnkey manage a direct mail response program with retail offers.
SMALL BUSINESS RESOURCES (SBR): Telecommunications OVERVIEW
SMALL BUSINESS RESOURCES assists Telecommunications companies with customized programs for acquisition, retention and enhanced customer loyalty. We work with Telecommunications companies on a wide range of ROI Based programs that can be customized & bundled to help them meet their respective goals. By working closely with our clients we target their specific needs and create unique solutions specific to each of our clients.
ACQUISITION: We leverage SBR's vast access to unique distribution channels to acquire small business, home office and consumer customers cost effectively thru a variety of ebased marketing Pay Per Click, Dedicated emails, web based solutions (converting web traffic to leads for sales representatives) , to off line marketing programs and direct marketing . These can be established business or through our New Business Lead program we can target small businesses that are just starting up.
CROSS SELL: With the shrinking competitive landscape SBR has created exciting cost effective cross sell program designed to increase the breadth of services existing customer are utilizing. Using premium and incentives SBR induces customers to adopt newer services such as broadband, mobility with data usage and other roi based programs such as on-line bill pay. SBR offers low cost, high perceived premiums that act as an inducement for customers to sign up. Our Business Resource Center & Telecom selector tool provides customer resources, as well as a great way to up sell telecom products.
LOYALTY: SBR offers a variety of services such as a Monthly Webinar series, Blogs, Enewsletters, content for Social Media sites and customized tools that assist our client's customers with managing their social media efforts and selecting the proper smart phone apps to aid in productivity. Our services help our Telecom clients communicate to their customers and share with them information on ways to run their Business or how to help them become more productive through the use of technology.